Case Study: Ford + OneControl®
Ford Motor Company
Ford is a leading American manufacturer in the automobile industry. As one of the “Big Three,” Ford has been pioneering automobile production for over a century with its original Model-T, popular Bronco, legendary F-150 and more. Today, Ford is a global operation and household name.
By 2020, Ford had already developed an impressive array of smart towing innovations, including Pro Trailer Backup Assist and Trailer Reverse Guidance. However, their Super Duty class of trucks was a popular choice for towing travel trailers and other towable RVs. With a rise in connected RV options in the industry, Ford was seeking to offer a more enhanced experience to its RV-enthusiast customer base.
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